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Sometimes you just want something sweet—it doesn’t have to be a hunking bar of 70% estate-grown cacao chocolate or a sizable wedge of flakiest-crust-ever apple pie with cool and creamy vanilla bean ice cream—it could as simple as a drizzle of honey on blueberries, a dollop of strawberry preserves on toast or a splash of aged balsamic vinegar on a pear and gorgonzola salad.

Fact is, no matter what form it takes, most of us love, love, love the sweet stuff: sugar, be it brown, granulated, powdered or otherwise; honey from alfalfa to wildflower; natural sugar in fruits and some vegetables, and yes, even the evil corn sugar formerly known as high-fructose corn syrup.

It’s all around us, and to a greater or lesser degree, most of us love it, hate it, crave it.  We indulge in it like crazy in winter holiday treats, then swear it off in January, only to dive into that divine heart-shaped box of heaven in Feburary. We give it up for Lent, then gleefully bite the heads off marshmallow chicks and chocolate bunnies in April, then swear it off again as we anticipate or dread swimsuit season, where we sit at the pool sipping piña coladas.  We swear it off yet again after Labor Day in anticipation of indulging in it like crazy in winter holiday treats! And so it goes.

We love the stuff so much that we keep inventing other stuff to replace this stuff that we love so much that we have way over-indulged and now need a substitute or pacifier to wean us off the stuff we love so much.

We won’t bore you with the exact figures of how much sweet we all eat (it’s a lot!) you see it, hear it everyday in headlines, in advertisements pro and con, in public health messages, from your doctor, your dentist, and your mom. But we all know that the sweet things just make life more bearable.

Enter! An idea formed on a cold March evening, sitting by the fire in the Lounge of the Four Seasons Chicago. We're  a small band of culinarians who are passionate about all aspects of food, but above all have a deep, swooning love of everything sweet. And we’re committed to sweeping you up in our passion by bringing you all that we find to be the sweetest, savviest, most sensational news, views, recipes, stories, products, people and places.